AI for TV development: using generative AI for inspiration, research and assets

This session is part of the Connect & Inspire strand which offers a variety of sessions, from in-person networking and online roundtables to in-depth case studies, designed to promote the sharing of knowledge and the building of relationships across unscripted TV.

AI isn’t just coming, it’s already landed and with programmes like ChatGPT and Midjourney offering TV developers a way to spend less time on research and more time on ambitious ideation, generative AI is fast becoming an invaluable, time-saving development tool. 

Who it's for

Anyone already working in development. No previous AI experience required. 

The majority of the Unscripted Skills Fund (USF) online short course offering is for those at early career stage and above. As a result, we generally require applicants to have at least three credits (unless working in a traditionally uncredited role). If you strongly feel you would still benefit from the training, please email USF@screenskills.com so we can assess if an exception should be made.

We are committed to ensuring all our courses are accessible to everyone. Please email the above address if you have any access requirements and we will be delighted to help.

What it covers

In this accessible online session we look at three key areas where generative AI can help the unscripted development process: ideation, research and image generation.  Demystifying Chat GPT and Midjourney through a series of Q and A’s and live demos, this session aims to help developers ranging from complete AI beginners to more confident users on how to get the most out of AI for unscripted development. Covering topics such as how to interrogate and refine prompts, how to use AI imaginatively for brainstorming and critiquing and how to generate on-brand pitch assets for posters and decks, this session is a great practical introduction to generative AI.  With plenty of time built in for questions and ad hoc demos, this is the perfect start for anyone wanting a fun, informative and digestible way of discovering how AI can help with unscripted development. 

Speakers:

Sophie Morgan is an experienced content creator, development consultant and trainer with over twenty-years working as an award-winning head of development, producer and commissioning editor.  Sophie has worked in the UK and US to develop and exec produce hundreds of hours of TV content for all major channels across all genres including Britain’s Next Top Model, RuPaul’s Drag Race, London Ink and Jade.    
 
Cassie Quarless is a producer/director and AI expert with a background in documentary. He has recently directed a documentary for the BBC about the late designer Virgil Abloh. Cassie has also recently written a book ‘AI for Film & TV’ aimed at demystifying the world of generative AI for people in the worlds of film and tv. His first BFI funded feature length film Generation Revolution was released in cinemas in the UK and toured the US and South America. Cassie has developed documentary feature projects about Stokely Carmichael, Malcolm Shabbazz, the history of Black British Music with PBS, the BBC and HBO amongst others. He is currently an Eccles Fellow at the British Library and his work has been featured in The Guardian, Teen Vogue and i-D Magazine amongst many others.  
 
 

How to apply

This session will take place online via Zoom. Click ‘Get ticket’ and follow the instructions to secure your place: you must login or register before you are able to book.

If you are no longer able to attend, we ask you to please use the 'decline ticket' function on the right hand side of the page so that we can release your place. Our sessions are often oversubscribed, so we’d like to give other freelancers the opportunity to fill available spots. Thank you for your consideration.

This session is supported by the ScreenSkills Unscripted TV Skills Fund which invests in training for the unscripted workforce thanks to contributions from broadcasters, SVoDs and production companies.

This course would normally cost participants to attend, but thanks to this support, we are able to offer it to you for free. If you fail to attend, we reserve the right to request reimbursement of costs, unless your place can be taken by someone else.